During the quarantine imposed by covid-19, Brazilian consumers have faced changes triggered specially by concerns related to health, safety and finances. Some of the changes verified in this period are likely to continue after the social isolation period, particularly referring to food habits.
Main changes observed during quarantine are the increase of home-cooked meals (which consequently increases food purchases in the traditional retail market), the search for quick meals and convenience (favoring deliveries) and for food that brings pleasure, as a “reward” for the stress that comes with isolation
Fonte: CEPEA
