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Competing in a quality market: where to start?

Brazil has become a giant beef supplier, leading its supply chain to be in the spot not only for volumes and values reached – which generate important positive results in socioeconomic terms – but also because of the sharp need to start a new phase in its development.

 

In this new stage, it is essential that several segments of beef chain search for actions that aim to increase quality – of processes and products –, allowing facing market challenges more efficiently and the maximization of gains, obtained, until that moment, especially by competitiveness regarding volume and price.

 
Fonte: CEPEA



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